blogger魂ってあったっけ?
blogをどうやってビジネスにするのか?
懐疑的な考えとチャレンジングなアイディア、そしてどう見てもただの広告モデルにしか見えないタイプ。
みなさん2.0に考えている今日このごろ。
有力ブロガーを囲い込み、その記事を既存のメディアに流し込みそこから日銭を稼ぐ。
まえからこのタイプはいくつかありました。
代表的なのがこれ。
「blogburst」
ブロガーたちのエントリーをマージして、それを新聞社が自社メディアに再利用できるシンジケーションだ。
ただblogburstが契約をとりつけたメディアがすごい。
Washington Post、San Francisco Chronicle、などなど、結構大手さんじゃないですか。
これらメディアは自社のリソースを使わずに、blogburstからネタを集めて記事をつくってしまおう。ということなの?
ネタとして扱うのは旅行、女性問題、テクノロジー、食物、エンターテインメント、地方ニュースなど、専従スタッフを持たない分野で、BlogBurstを使って専門家のブログ論評を提供することで紙面の「重要ではないけど外せない記事」を埋めようとしているような気がしてならない。
新聞社は、ビジネスだから、取材費というソフト費を押さえられるのだから別に何もいうことはない。
わからないのは、ここに記事をエントリーするブロガーたちの動機付けだ。
なんか結局既存メディアのやり方に取り込まれてしまってない?単なる下請け低賃金市民記者になってしまうだけなんじゃ…。
新聞など従来のメディアはblogに徐々に読者を奪われる、という危機感を持っていのだろう。そのための解決策がこのようなビジネスモデルで解決できると考えているのだとしたら、打算的だと思ってしまうのは間違いだろうか。
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