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OS/2 Warpのすべての活動が終了〜

こんな告知を目にする日が来るとはまったく思いもしませんでした。

「2006年12月31日をもちまして、OS/2のすべての活動が終了となりました。」
「長らくご利用いただき、ありがとうございました。」

Os2Warp End

「OS/2 WARP」今となっては知っている人の方が少ないかもしれない。
当時は、打倒!! Windows!!!と闘志剥き出しで戦っていたこともあったのだ。(最初はMSと共同開発していた)
山口智子さんを起用したCMもそれなりに話題になったし。

OS/2のキャンペーン企画の仕事を昔やっていたことがある。
正攻法の企画広報では太刀打ちできないので他の媒体と絡めたメディアミックスのキャンペーンで駆け回っていたのが懐かしい…。
確か新宿のTSUTAYAなんかにもハンズオンできる端末を設置したり、秋葉原でタイアップ講座開いたり、インターネットを使わずリアルで勝負していた。雑誌や書籍、大学生協に人員を配置して大学生をターゲットにそれなりに奮闘したんだけどなぁ。

いま思い出してみると、客のリアクションというか手応えは薄くなかなかキビしいものがあった。
元々は業務用OSとして設計されたものだから、コンシューマにウケる機能が弱いのは否めなかった。

Windowsと共存できるOS/2は、今でいうParallelsみたいな存在なわけだから「時代が早すぎた」とも言えなくもない、か。

終わってしまっては何を言っても過去形だ。

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