Yahoo!プレミア会員の本人確認システム
久しく距離を置いていたヤフオクを最近よく覗きます。
離れてしまったのは有料化になった頃からだからずいぶん前ですね。
ちょっと出品してみたいモノがあったのでイキオイでYahoo!プレミア会員になってみました。有料化以降はいろいろ試行錯誤を繰り返していたみたいですが、入会手続きをしてみると、その緻密な認証ステップには驚くばかり。不正利用を防止するための日本ならではの苦労の末に積み上げたノウハウの固まりです。(ヌケ穴がまだあるみたいですけど…)
ステップ5に至っては佐川急便が自宅に暗証番号を届けに来て、そのときに身分証明書を提示しないと暗証番号を受け取れないという徹底ぶり。そうとうなコストがかかっていることでしょう。
そのコストを回収するためか利用してもしなくても月額固定で294円かかります。年に数回、ライトに利用するような気軽な使い方はできなくなってしまいました。
出品システム利用料無料キャンペーンをやったりと適正化のための微調整に苦労しているんだろうなぁ。
ちなみに国内ではYahoo! オークションが圧倒的なシェアを持っているけど、米国では人気がなくて、Yahoo!はオークションサービスから撤退してしまっています。
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