エコスゴイ未来なgreenz.jp
「エコスゴイ未来がやってくる@greenz.jp」
triggが手がけるエコで楽しげなコミュニティサイト。
「地球も人も、どんどん健康&ハッピーになって、持続可能で平和でわくわくするような、スゴイ未来をどんどん紹介する」というのがコンセプト。
軽いタッチの割には「スゴイ未来」だなんて大上段な言葉をさりげなく入れてくるあたりは、毛嫌いする人ももしかしたら少なくないかもしれない。
テーマとしてはCSR的なトピックを中心にしているように見えて、本心としては「デザインが足りない所にもっとデザインを」と唱えてクリエイティブができることの可能性を拡大していこうという隠しテーマがあって、そこがこのサイトを気持ちよくしているんだろうな。
経験デザインという概念が最近流行りコトバになってしまっているけど、それを具体的にサービスに落とし込んだ好例として成功してほしい。
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