東京イラつくマラソン
東京マラソンが開催されるらしい。
一部ではそうとうお祭り化しているらしくて、マラソン競技だけじゃなくて、東京ドームとかでもイベントが開催されるなど、すごいことになってる(らしい)。
告白すると、ずっと疑問に思ってたことがある。
それは、「東京マラソンはいつ開催されるのか?」ということ。
ここんとこずっと疑問でした。
だって、初めて知ったのは、このポスターを見たからで、シューズショップやスポーツ店に行くと、関連グッズコーナが展開されていてハデに告知している。コース紹介や走り方ガイドのパンフも置かれていたりする。
ポスターもじっくり見たし、パンフにも一通り目を通したけど、「何月何日に開催されるのか?」という情報はどこにも記載されていない。
作っているのはこのイベントに協賛、オフィシャルグッズを販売しているアシックス。
どうして最も基本的な情報が欠落しているのか?
店頭で見かけるたびに疑問が解決できずにイラっとしてしまう。
善意で解釈すれば、マラソン当日の一日限りのイベントではなく、その前後の関連イベントを含めたムーブメントである、ということを知ってもらいたいのかもしれない。
でも、それならそう書くべきだ。ポスターを見て知った人の中には、もう終わってしまっているイベントなのかどうかすらもわからないのだから。
asicsが展開しているのはランニングシューズやウェアなど。「TOKYO MARATHON 2007」と刻印が入っている。イベントに協賛するのならそのイベントの期日、期間を大きく掲載することはもっとも大切なインフォメーションなはずなのに。
ポスターのデザインひとつで、「もうアシックスの商品は買ってやらないぞ」とまで思ってしまう人がいることをデザイナーとして他山の石にしたい。
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