ほぼ日 糸井さんが語るWebライティング
最近、糸井重里さんが「ほぼ日」について語っているインタビューをよく目にするけど、なにかあったんですか?
ちょと前のインタビュー記事を当時読んだのを思い出して引っ張りだしてきた。
Webライティング(書くほう)の重要性を語っている。
さすが、Webというメディアの特性を早い時期から見抜いていらっしゃいます。
どうやったらWebで読みやすいページが作れるか。試行錯誤した結果が、1行27文字。
新しい文体も作って、読者との距離感をきちんと計算した。「ですます」と「だ、である」は確信的に混在させたり。
Webライティングではよく使う意図的なユルさの演出ですね。
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